Thanks to the on-going generosity of Michael Bond's family, Action have been granted the rights to use the Paddington brand as a fundraising icon and to make children aware that there are sick and vulnerable babies. With Paddington's inclusion, this has enabled Action to initiate fun activities in schools whilst attracting donations – especially important as all of Action’s charitable support goes to combat rarer children’s diseases and they receive no Government funding. Pictured are some of the latest posters and leaflets sent to participating primary schools.