3rd SectorBritish Lung Foundation: COPD campaign ideas

With over 68,000 charities and thirty new ones every day it is particularly difficult for any charity to develop an individual ‘voice’. After the success of the ‘Love Your Lungs’ Campaign we devised some posters to see whether it was possible to employ a more humorous approach for publicity about a serious medical condition. The core audience was over 50, blue collar and smokers with possibly an already existing lung condition. The use of retro images, a restricted colour palette and speech bubbles was thought to draw the audience in but, unfortunately, the posters did not go ahead.